Aurafé - The Story
Welcome to Aurafe, a brand dedicated to providing high-quality, custom-made clothing for working women. Aurafe was born out of the real struggles faced by our founder, Jasveen, who experienced first-hand the challenges of finding good quality professional clothing that fit her well and reflected her unique style. As a working professional in the HR industry, Jasveen understood the importance of feeling confident and comfortable in the workplace, and she knew that many other women faced the same challenges that she did.
Jasveen's family business in clothing gave her a unique advantage and expertise in the fashion industry. She spent countless hours researching the latest trends, studying fabrics, and learning about production techniques to create a brand that offers custom-made workwear that meets the needs and preferences of working women. Jasveen's vision was to create a brand that empowers women through fashion, providing them with clothing that not only looks great but also feels great to wear.
At Aurafe, we understand that every woman is unique, and that's why we offer custom-made clothing that is tailored to fit each client's individual measurements and style preferences. We work with our clients to understand their specific needs and preferences, offering personalized advice and recommendations to create clothing that reflects their individuality and meets their professional requirements.
Our commitment to sustainability and ethical production practices is at the heart of our brand, and we are proud to work with skilled artisans who share our values. We believe that every piece of clothing we make should be made to last, and that's why we use only the highest quality materials and production techniques to create clothing that is both durable and stylish.
At Aurafe, we are committed to providing our clients with exceptional customer service and support, ensuring that every step of the process is smooth and hassle-free. We believe that when our clients look and feel their best, they are better able to focus on their professional goals and aspirations.
OUR MISSION
To empower women in the workplace and otherwise by providing them with high-quality, custom-tailored clothing that fits their bodies and their personal style, allowing them to feel confident and professional.
OUR VISION
Our vision at is to empower women to express themselves through fashion. We want our customers to feel confident and comfortable in the clothing they wear. We strive to provide apparel that fits perfectly, is of superior quality, and is produced responsibly. We want to provide the ultimate shopping experience, one that is tailored to the individual and makes them feel beautiful and stylish.
Aurafe' speaks to the unique energy and beauty of women, and their desire for clothing that fits perfectly and makes them feel confident in the workplace. The name is derived from the words "Aura" and "Female", reflecting the brand's commitment to creating custom-made, tailored workwear that accentuates a woman's individual style and personality.
As a brand, Aurafe is dedicated to providing a personalized shopping experience for working women who want clothing that not only looks great, but also fits perfectly. Our line of custom-made shirts, skirts, blazers, and other workwear is crafted with attention to detail and a focus on quality, ensuring that each piece is not only stylish, but also durable and long-lasting.
Aurafe's aesthetic is timeless and elegant, with a range of classic styles that can be tailored to suit individual tastes and preferences. Our commitment to sustainability and ethical practices is reflected in our use of high-quality, eco-friendly materials and production methods.
Overall, Aurafe embodies the spirit of female empowerment and self-expression through custom-made, tailored workwear that is both stylish and functional.
Crafted by Seasoned Artisans
